Arden's Garden

Arden's Garden is an Atlanta-based family-owned juice company founded in 1995. It has 16 stores in Atlanta and sells bottled juices in 7 states: Georgia, Florida, Alabama, Virginia, Tennessee and both North and South Carolina. The company had nearly $3 million in sales in 2011 and about $5 million in 2021.

Campaign & Social Media Creation

The Brief:

Arden's Garden requested the creation of a freestyle content piece for Instagram, aiming to engage their audience with creative and dynamic visuals that align with their brand’s mission and values

The Solution:

Based on Arden’s Garden brand guidelines, I identified one of their key target audiences as health-conscious marathon runners. To reach this demographic, I developed a marketing campaign centered around the local Atlanta marathon, where Arden’s Garden has a significant customer base.
The campaign was showcased through a dynamic Instagram reel, highlighting the brand's commitment to supporting active lifestyles.
As part of the campaign, I designed custom shirts and tote bags, incorporating the brand’s messaging, as well as selecting specific juices tailored to the needs of marathon runners (e.g., energy-boosting, hydrating, and recovery-focused juices).

Arden’s Garden Ultimate Prep Kit