International Rescue Committee
The International Rescue Committee (IRC) is a global humanitarian organization that provides emergency aid, long-term assistance, and advocacy for people affected by conflict, natural disasters, and persecution.
Social Media Content Creation
The Brief:
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The International Rescue Committee (IRC) sought to ensure consistency in their brand identity across all platforms. I developed targeted posts to enhance donations, drive workshop attendance, and increase engagement with their website, aligning with their mission and encouraging greater support.
The Solutions:
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Created 6 tailored posts for the International Rescue Committee (IRC), each with a specific engagement campaign, strategic hashtags, and a clear call-to-action to drive donations, workshop sign-ups, and website traffic.
The Key Results:
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Achieved a 55.6% increase in website visits with a 2.6K reach significant growth in social media engagement, including likes and replies, as a result of the targeted posts and campaigns
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Drove a 5% increase in donations, demonstrating the effectiveness of the content strategy in encouraging support for the International Rescue Committee’s mission.
Facebook Feed
Results
