Souk Bohemian
Souk Bohemian (styled as Souk Bō’hēmian), Ponce City Market’s newest boutique, is to be transported half a world away. The whitewashed walls and low-slung tables evoke the arid climates of the Maghreb, while Moroccan singers lilt in French through subtly concealed speakers
The Brief:
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To introduce and elevate the presence of Souk Bō’hēmian, a boutique inspired by the aesthetics and soul of North Africa, through curated visual content that highlights its fashion and jewelry collections while reflecting its grounding in ancestral traditions, self-care, and cultural elegance.
The Solution:
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Curated editorial shoot titled Rooted in Rituals capturing the boutique’s fashion pieces in warm, natural light with a focus on texture, movement, and grounding rituals. The visuals highlight the intersection of tradition and modern elegance.
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Custom graphics and story slides designed to complement the photo series and maintain brand cohesion. These assets were tailored to showcase the boutique’s aesthetic and drive engagement across Instagram and Pinterest.
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Developed a short-form video highlighting the jewelry collection, blending slow-motion product shots.
Photography Exhibit
Social Media Designs
