Honey To Cocoa
HoneytoCocoa is an app that uses artificial technology to accurately match makeup to the unique skin tones of people of color. As brands have capitalized on the buying power of non-white consumers, they've created larger shade ranges.
Content & Social Media Marketing
The Brief:
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Honey to Cocoa is excited to announce its upcoming launch in Spring 2025 and is looking to establish a strong social media presence across both Instagram and TikTok. With the growing importance of digital marketing, they recognize the need to engage with their audience in a meaningful way. Honey to Cocoa was seeking guidance on how to best leverage these platforms to connect with their target audience and build excitement for the brand’s launch.
The Solution:
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The first step I took was conducting a thorough audit of their Instagram account, archiving posts that didn’t align with the brand’s identity or vision. This helped create a cleaner, more cohesive presence. From there, we focused on crafting content that truly reflected the essence of Honey to Cocoa’s brand. They specifically asked me to concentrate on Instagram Stories, so we began developing engaging, on-brand story content designed to capture attention and foster deeper connections with their audience. Therefore, we make sure to make these Instagram stories focus on the different shades of women, but also enhance that women are not the only ones who care about targeting male audiences also.This shift allowed for more interactive, dynamic content aligned with their messaging and goals.
The Results:
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Each Instagram story I posted resulted in a 60% increase in engagement, showcasing a significant boost in the brand’s visibility and connection with its audience. Also saw a noticeable rise in the number of people signing up for the waitlist, along with an increase in likes and replies to their posts. The audience responded positively to the brand’s upscale, modern revamp, expressing their admiration and excitement for the refreshed identity.
Content Creation:
